Below are a few best practices that we like to keep in mind when creating content for digital signage.
1. Less is more. When it comes to best practices for digital signage, less is more. It is important to not overwhelm the audience by providing too much information. Digital signage media is meant to quickly portray a succinct message to the viewer. Remember your message is constrained to play between 8-12 seconds. Keep this in mind when choosing what to include in your content.
2. What does the audience need to know? Avoid confusion by providing exactly the information that the audience needs to know. For instance date, time, event title, location, and sponsoring organization is important information to include in a message about an event. However, providing details about the structure of the event is probably more information than is needed in the digital signage slide. What is the point of your message? What is the call to action? To promote an event? An organization? Drive users to a website? To inform about a certain topic? Also, avoid using ambiguous terms such as "tomorrow" when the message will play for more than one day.
3. Practice design principles. When designing content for digital signage it is important to understand basic elements of design such as contrast, color, balance, scale, composition, readability, negative space, hierarchy, and typography. You can also review gestalt principles to ensure that your message is presented as visually unified. If you are unsure how to use these principles when crafting a message, ask if your department has a designer who can help to review the message.
4. Consider the environment. Digital signage displays across campus should be placed in carefully chosen locations. Before installing your display, be sure that your screen is in a location that will be readable and has appropriate traffic flow for the messaging that will be shown on the display. Be sure to curate your message specifically for the best experience on signage, don't just re-purpose media from other mediums that do not work well on signage.
6. Follow the guidelines. When submitting campus-wide content, your content must follow these guidelines to be approved. When publishing content in your local playlist, it is a good idea to continue to follow these guidelines to provide quality messaging to your audience.